Apple’s first real smart home lineup is not just a product launch. It is a positioning move that should give integrators a new way to talk about design, collaboration, and long-term home technology value.
CommercialInside London’s Battersea Power Station, Apple Music Hall pairs a 600-capacity live room with spatial audio, recording, mixing, and multicamera broadcast infrastructure built around intimate artist-led performances.
Reporting has been rampant in recent weeks as the consumer tech industry readies for Apple’s “next big thing.” And, no, I’m not referring to their first foray into foldable phones. Rather, Apple is set to announce a bunch of new smart home products. Some are simple refreshes of existing devices. Others are expected to be…
Without getting too fanboy-ish, let me just say that there’s a lot one can learn from sitting through an Apple keynote. The way they go about their business – from product development through post-launch marketing – is just on another level. Especially among their most ardent supporters, they’ve established a level of trust and loyalty that is…
