Victrola and KLH Audio have appointed Heather Squire as Chief Commercial Officer, adding an experienced consumer electronics and luxury market executive to the leadership team as both brands continue to expand their retail, ecommerce, and direct-to-consumer strategies.
In her new role, Squire will oversee integrated commercial strategy and go-to-market execution across sales, marketing, ecommerce, retail, and DTC channels for both companies. The appointment reflects a broader effort to strengthen omnichannel growth and deepen consumer engagement as Victrola and KLH continue building their presence in premium audio and connected home entertainment.
Squire joins the organization with a background spanning premium lifestyle brands and large-scale consumer electronics companies. Most recently, she served as President of North America for PITT Cooking, where she helped grow the brand’s footprint within the luxury kitchen and design community while establishing its North American commercial operations.
Prior to that role, Squire held senior leadership positions at Logitech and GoPro. During her time at Logitech, she led the company’s global Apple business, overseeing integrated sales, product, and marketing initiatives. At GoPro, she played a role in the company’s rapid international expansion through retail partnerships and omnichannel initiatives.
“Heather brings a rare combination of premium market experience and large-scale consumer electronics leadership,” said Scott Hagen, CEO of Victrola. “As we continue expanding both Victrola and KLH, her experience building iconic names across retail, ecommerce, and global distribution will help strengthen how we connect with consumers and partners across every channel.”
Squire said she sees significant opportunity for both brands as consumer interest in premium audio and connected entertainment continues to grow.
“I’m excited to join Victrola and KLH at such an important moment for both companies,” Squire said. “There is tremendous opportunity to continue strengthening how the companies connect with consumers across retail, ecommerce, and premium audio channels while creating even greater alignment between storytelling and commercial execution.”
Victrola has continued to evolve beyond its legacy turntable roots with a growing portfolio of modern record players and connected audio products, while KLH maintains a longstanding reputation in the high-performance loudspeaker category. Together, the brands are positioning themselves to further expand across both mainstream and premium audio markets.
