Sutherland AV Marketing has appointed industry veteran Ed Jaeger as chief financial officer, adding another senior leader as the Houston-based distributor continues to scale its operations and support for dealers across North America.
Sutherland, which serves as the exclusive distribution partner for luxury residential technology brands including ASCENDO Immersive Audio and Moovia, is investing in the infrastructure behind its growth, financial strategy, operational procedures, and a leadership team built to support premium brand partnerships.
Jaeger will oversee the company’s financial strategy and help create, implement, and manage operational procedures that support continued expansion. According to the announcement, he will also play a key role in strengthening internal operations as Sutherland expands its brand portfolio and support for dealers and integration partners.
The CFO appointment follows Sutherland’s recent addition of Mark Goldman as vice president of sales for ASCENDO. Taken together, the leadership moves point to a company preparing for a broader stage in the custom integration channel, with sales, finance, and operations being built up in parallel.
Jaeger brings decades of executive experience in the custom integration industry. His background includes senior leadership roles with BG Corporation, Wisdom Audio, and Momentum Data Systems, where he helped guide strategic growth and operational development. He also holds a business degree in accounting and finance from the University of California, Berkeley.
Todd Sutherland, founder and CEO of Sutherland AV Marketing, said he had previously worked with Jaeger at Wisdom Audio and sees his channel experience as an asset for the company’s next phase.
“Ed has decades of experience in this channel,” Sutherland said in the announcement. “His successful history of helping growing companies scale strategically will be invaluable as we continue expanding our business, while maintaining the level of service and support our dealers and manufacturing partners expect.”
Jaeger also pointed to his existing relationship with Sutherland and the broader team, saying he looks forward to being part of the company’s continued growth and success.
As Sutherland AV Marketing continues to expand through strategic brand partnerships and dealer support, Jaeger’s role will center on helping the company scale without losing the service expectations that matter most to integrators and manufacturing partners.
