As the custom integration industry continues to evolve toward more experiential, design-driven engagements, Maryland-based Gramophone is making a bold investment in what the future of client and partner interaction could look like. The company, which is closing in on its 50th anniversary later this year, announced plans for a 70,000-square-foot innovation campus in Timonium, Maryland, just outside Baltimore. Set across nearly four acres, the new headquarters is designed to be much more than just a workplace, the company said it will be an immersive destination where technology, architecture, and lifestyle converge.
“We are setting a new standard for consumers and trade partners to learn, create, and explore what is possible in technology and entertainment,” Andrew Davis, CEO and Managing Partner of Gramophone, said in a statement. “This expansion brings our long-term vision to life as we celebrate our 50th anniversary.”
Rather than focusing on isolated product displays, the campus is being designed as a series of immersive environments. Visitors will move through spaces that integrate audio, video, lighting, and smart home systems into cohesive, design-forward settings—mirroring how technology is actually experienced in the home.
The goal, Gramophone noted, is to create a narrative-driven journey, where performance and aesthetics are equally prioritized. For the design community, that approach offers a more compelling way to engage with technology—less as a collection of components, and more as an integral part of the built environment and overall experience that they’re trying to convey to their client.
Built for Collaboration and Growth
Beyond its role as a client-facing experience center, the campus is also being positioned as a hub for industry collaboration.
Plans include hosting large-scale events such as product launches, partner activations, and educational programming, alongside more lifestyle-oriented experiences like culinary demonstrations and entertainment spaces. These elements are designed to bring together homeowners, trade professionals, and brand partners in a setting that encourages both inspiration and interaction, according to Gramophone.
The campus will also create opportunities for select manufacturers and partners to establish a physical presence within the space—an approach that reflects a more ecosystem-driven model for the industry.
For Gramophone, the new facility will support their continued growth not only in the integration space, but also in its expanding electrical and design-build services. By consolidating these capabilities within a single campus, the company said it aims to streamline project execution while maintaining a high level of design integrity. For clients, that translates to a more unified experience, from initial concept through final installation.
Once open, the new innovation campus will represent one of the most astounding examples of this shift towards more experiential environments, though, that’s nothing new to the broader Gramophone team. Davis’s Philly-based World Wide Stereo arm has long modeled itself as one of the most experiential-driven integrators in the region.
Of course, a 70,000-square-foot innovation campus takes that model and turns the volume knob way up.
