Homeowners researching technology projects online want useful answers about cost before they schedule a consultation. For custom integrators, that creates a real challenge: how do you provide meaningful budget guidance without turning an early conversation into a final quote?
Connected Design plans to dig into that very topic with an upcoming roundtable discussion “The Pricing Transparency Era: Are Custom Integrators Ready?” set for Thursday, November 5th at 12 p.m. ET.
CLICK HERE TO REGISTER FOR THE ROUNDTABLE
The conversation will explore how integrators can build trust earlier in the buyer journey, set more realistic budget expectations, qualify better opportunities, and protect the value of professional design. The panel will also discuss how tools like the Home Technology Association’s Budget Calculator and Priceguide can help homeowners understand broad project budgets before moving into company-specific estimating, consultation, and design.
Ahead of the roundtable, Connected Design has launched a new Industry Pulse survey to better understand how custom integrators and other parallel professions approach the topic of pricing with clients. Click here to take the survey.
The goal of the session is to help attendees will learn how to:
- answer early cost questions without overcommitting,
- explain budget ranges and the choices that drive them,
- align client expectations before investing hours in unpaid proposal work,
- use pricing transparency to build trust rather than commoditize the work,
- and move from budget education into paid consultation, design, and engineering.
Bring your questions about discussing costs, qualifying opportunities, and helping clients understand the real value of professionally designed technology systems.
Panelists for this session include
- Marcus Sheridan, author of They Ask, You Answer and a Priceguide.ai partner
- Josh Christian, CEO, Home Technology Association
- Henry Clifford, CEO, Livewire and a Priceguide.ai partner
- Rob Stott, Editor-in-Chief, Connected Design
