Oasys Summit Placed Emphasis on Actionable Engagement

It’s the goal of every show to provide attendees with something to take back and implement within their business. The 2026 edition of the Oasys Summit did just that on a scale that left me more than impressed—and I swear it had little to do with the unbelievably scenic views from Coronado Island, where the event was hosted.

The Oasys Summit had something for every attendee. In addition to the standard one-on-one vendor meetings and evening networking events, Hank Alexander and the team behind Oasys packed the schedule with brief but impactful education sessions.

They weren’t just the sit-and-listen-to-me types of sessions either. The classes that were delivered here were very engaging and super digestible for the membership.

Vital President Matt Bernath brought a simple message to his session: Win more by doing well. If you’ve ever sat in on a Bernath presentation, you already know his style is highly engaging—phones go off and are left stacked in the middle of the table as a reminder to remain fully committed to the experience. But even this one threw some unique wrinkles that I appreciated so much as an attendee. 

By the end of the session, dealers were able to identify areas of their business that brought more (or less) value and that required more (or less) energy on that individual’s behalf. The goal, then, was to determine which tasks or areas of the business brought the least value and required the most energy and simply cross them out. From there, the more difficult process was looking at the high energy/low value items (some of your passion projects, in essence) and the low energy/high value items (the menial and annoying tasks) and determine whether they should be eliminated or delegated to other persons in the business.

The session allowed for a serious amount of self-reflection, but it was the open discussions with peers seated at your table where the real value shined through.

Another standout from the show was Chris Smith, owner of TheCoTeam, who delivered some simple yet impactful truths about the hiring process. Smith, whose team has helped hire nearly 200 employees into the channel over the past year, has seen a thing or two. Leaning on that experience, he shared a variety of tips to help integrators avoid common pitfalls at each stage of the hiring process—from identifying and hiring to your core values, to developing the right job description, to simple tests throughout the interview process.

Though much of the advice seemed common sense, it was the type of feedback that was not only worth hearing again but also instantly actionable for anyone willing to take the time to be intentional about their hiring process.

And that’s what stood out above all else with the content of this show. Alexander warned at the outset that it’d be easy to want to take a million things learned here back to their businesses to try to implement right away. It’d soon become very overwhelming. His advice: Take even just one new initiative or program back and try to succeed at that.

A final session that brought a unique flare to the event was a members-only session that featured live polling. Alexander posed a variety of business-related questions to the group, which members would answer, trends would appear, and instantaneous reactionary discussions would occur. It allowed members to hear their peers’ pain points and offer real-time advice, or share how their using AI in their business, or discuss the importance of builder relationships and how they cultivate them. The session provided a unique snapshot into the daily lives of the Oasys member, which the group can also then take heed from as the look to develop future programs and services.

All told, the Oasys Summit provided the perfect overview of what it means to be a member of a buying group. Events like this one exemplify the power of community and why putting yourself in a roomful of other business owners can have such a profound impact on one’s own business.