Loewe is expanding beyond its consumer technology roots with the launch of Loewe Systems GmbH, a new Berlin-based company created to develop integrated high-end audio and audiovisual systems for premium residential, automotive, marine, hospitality, and luxury mobility environments.
The move positions the German luxury technology brand as more than a maker of televisions and consumer electronics. With Loewe Systems, the company is moving further into the role of engineering partner, working with automotive manufacturers, yacht builders, luxury property developers, hospitality groups, and other B2B clients that want bespoke acoustic and visual experiences built directly into their environments.
The new company follows Loewe Technology’s April 2026 acquisition of French acoustics specialist Cabasse, a deal that significantly expands the group’s capabilities in loudspeaker technology, acoustics, and audiovisual engineering. Together, Loewe and Cabasse give the new systems business a broader technical platform from which to serve high-end projects that require both design sensitivity and advanced performance.
Loewe Systems will be led by Alexander Meisen as managing director, Ajan Hannemann as director of acoustics, and Robert Schletze as director of automotive engineering. The leadership team brings experience across luxury automotive, residential, and high-performance audio projects.
“Exceptional sound should not be confined to a single environment,” said Alexander Meisen, Managing Director of Loewe Systems GmbH. “Whether at home, on the road, at sea, or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life. With the support of the Loewe Group and the expertise of our team, we are uniquely positioned to deliver world-class solutions across multiple industries.”
Rather than supplying standalone components, Loewe Systems is focused on complete audiovisual ecosystems. That includes acoustic architecture, loudspeaker integration, DSP calibration, user interfaces, display technologies, and projection systems. For connected design professionals, the approach reflects a continued shift in the luxury market: clients are not only looking for premium devices, but for fully integrated experiences that disappear into the architecture, vehicle, vessel, or hospitality environment.
“The market increasingly demands holistic solutions rather than standalone products,” said Aslan Khabliev, CEO of Loewe Technology GmbH. “With the creation of Loewe Systems and the addition of Cabasse to our group, we now have the expertise, technology, and engineering capabilities to deliver fully integrated premium environments at the highest level.”
The company also announced that global football icon Kylian Mbappé has joined Loewe Systems GmbH as both shareholder and global brand ambassador, extending his relationship with the Loewe Group and supporting the company’s international growth strategy.
Loewe Technology will continue to drive the group’s consumer-facing business, while Loewe Systems will focus exclusively on B2B partnerships. The result is a more clearly segmented strategy: one side serving the consumer luxury technology market, the other developing bespoke integrated systems for high-end environments where audio, video, design, and engineering increasingly need to operate as one.
