PRO Audio Technology and Theory Audio Design have appointed Rafael A. Nevares as President of the PRO brand, Theory Audio Design, and Theory Professional, bringing more than 35 years of executive leadership experience to the role.
Nevares joins the companies with a broad background in AV, international business, brand development, supply chain strategy, compliance, intellectual property protection, sales, and M&A. His career includes senior leadership roles as President and CEO for several respected audio brands, including AudioQuest, Audio Research Corporation, MartinLogan, and Gold Peak’s Kinergetics Holdings, which included Celestion and KEF.
For PRO and Theory, the appointment signals a focus on the next stage of growth across both residential and professional audio markets. Nevares’ experience spans pre-revenue startups, established revenue-generating companies, and turnaround ventures, giving him a perspective that should be especially relevant as premium audio brands continue to navigate evolving client expectations, channel relationships, and global market pressures.
A graduate of Louisiana State University, Nevares began his entrepreneurial career by launching a CD distribution company after identifying the potential of compact discs as an emerging technology. Since then, he has worked with companies that design, engineer, manufacture, market, and sell products globally, often aligning ownership, leadership, and stakeholder expectations across complex business environments.
Nevares is fluent in English and Spanish and has worked extensively across Asia, Europe, and the Americas. Beyond AV, he has held senior and advisory roles with companies including Quadrivio SGR Silver Economy Fund, Beaumont Governance S.A., and JC Koinon. His background also includes domestic and international buy-side, sell-side, and post-acquisition M&A experience with private equity and angel funds.
“As a market-driven leader, Rafael believes that a company’s success is dependent on their willingness to work closely with their customers at every level,” the company noted in his bio. That customer-first approach, paired with his history of building and mentoring leadership teams, will now guide PRO Audio Technology and Theory Audio Design as they pursue their next chapter.
Nevares is based in Dana Point, California. Outside of work, he spends time riding and working on motorcycles, as well as playing guitar.
